Influenced by the compelling power of the Sacral Chakra, the energy located beneath the navel that unlocks sensuality and eros, Le Premier Parfum is the first fragrance created by Pauline Rochas and Carole Beaupré. Neither conventionally feminine or masculine, it is a warm and carnal elixir meant to elicit desire in the wearer, and in those she or he encounters. Le Premier Parfum is not merely a fragrance, but an aphrodisiac.
Breaking with convention, the formula of Le Premier Parfum is minimalist in character, comparable to a piece of modern art - affording opportunity for mystery and interpretation. Deliberately created without traditional top, heart and base notes, Le Premier Parfum engages seven luxurious raw materials associated with Swadisthana, the first chakra. An intimate woody floral scent, heady notes of ylang ylang meld with precious sandalwood and resinous labdanum to embody an androgynous sensuality, registering pulsating attraction and enflamed emotion in the olfactory dimension.
In 2014 Le Premier Parfum was nominated for ‘Indie Fragrance of the Year’ at the prestigious Fragrance Foundation Awards, and was honored to be in the company of some of the most creative and well-respected niche brands on the market.